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Website design, WordPress development and e-commerce set-up for a scented candle shop Litwickers

Case study brief

Litwickers is a small local business that required a site to allow it to sell their candles online.
  • The business owner had a limited budget and wanted to use an e-commerce platform that would not incur monthly charges.
  • The content provided was unfortunately minimal: the company's logo, product images, short product descriptions, a short bio, and terms and conditions.
  • The client had no preferences as to how the site should function or look.

Solutions used

Hosting arrangement

Website design

Mobile website development

WordPress website development

E-commerce set-up

View LitWickers

Project details

The project basics

I decided to use the WooCommerce platform because it incurs no monthly costs. The client chose shared hosting (whilst not recommended) to further keep costs to a minimum.
I was presented with the company logo, a collection of candle images, a short bio, and the terms of business. I also asked the client to provide a short description for each candle. This enabled me to categorize the candles making it easier for customers to navigate the collection. I used Adobe Photoshop to create images for displaying categories.

a screen displaying candles broken down into categories
Laptop, phone and ipad screens showing the strongest point of the candle business

Shaping the website

Through further examination of the info provided, I was able to build an idea of what should be shown on the landing page, and it was clear that the unique qualities of the candles should be highlighted. I also emphasized that Litwickers was a local business, which needed support. These points were proximated at the top of the landing page for optimum visibility. I also recommended to the client to set up social media accounts to further engage with the customer base and market the brand more widely.

When styling the site’s pages I was mainly guided by the logo that was provided by the owner. It was stylish and sophisticated, and I decided the site’s look and feel should reflect that. The buttons were given transparent background colour and rounded corners to amplify the sleekness of the overall design. I gave all candles white background for simplicity and a subtle off-white colour to the background of all pages.

two i-macs showing e-commerce shop pages