Website design, WordPress development and e-commerce set-up for a scented candle shop Litwickers
Case study brief
Litwickers is a small local business that required a site to allow it to sell their candles online.
- The business owner had a limited budget and wanted to use an e-commerce platform that would not incur monthly charges.
- The content provided was unfortunately minimal: the company's logo, product images, short product descriptions, a short bio, and terms and conditions.
- The client had no preferences as to how the site should function or look.
Mobile website development
WordPress website development
E-commerce set-upView LitWickers
The project basics
I decided to use the WooCommerce platform because it incurs no monthly costs. The client chose shared hosting (whilst not recommended) to further keep costs to a minimum.
I was presented with the company logo, a collection of candle images, a short bio, and the terms of business. I also asked the client to provide a short description for each candle. This enabled me to categorize the candles making it easier for customers to navigate the collection. I used Adobe Photoshop to create images for displaying categories.
Shaping the website
Through further examination of the info provided, I was able to build an idea of what should be shown on the landing page, and it was clear that the unique qualities of the candles should be highlighted. I also emphasized that Litwickers was a local business, which needed support. These points were proximated at the top of the landing page for optimum visibility. I also recommended to the client to set up social media accounts to further engage with the customer base and market the brand more widely.
When styling the site’s pages I was mainly guided by the logo that was provided by the owner. It was stylish and sophisticated, and I decided the site’s look and feel should reflect that. The buttons were given transparent background colour and rounded corners to amplify the sleekness of the overall design. I gave all candles white background for simplicity and a subtle off-white colour to the background of all pages.