Case study on visual/web design,
hard-coded front-end development
and SEO optimization
Case study brief
Tugboats Preschool opened its doors in September 2019 and needed a website to help locals find the nursery.
- ◍ The client wished to have a site that had a playful and child-friendly look.
- ◍ I was supplied with a logo, minimal content and images of children engaged in play at the nursery.
- ◍ The client hoped the site could appear on the first page of google results.
Hard-coded mobile website development
Hard-coded desktop website development
Search engine optimizationView the site
Visual and web design
The client was looking for an affordable hosting solution with good customer service. I recommended her Krystal Hosting, which she was happy with, and arranged domain transfer and site migration for her.
She wished to have a sea-like header for her Tugboats logo, and I used Adobe Illustrator to draw sea waves that served as a background for her site’s header.
I also drew flowery playing fields for the front page and more waves for the footer.
The curriculum and planning section received bright colours, matching the corresponding areas of the curriculum, and a layout that makes understanding the basics of EYFS easier.
I used CSS-grid to create the images gallery and that guaranteed fluid images' rearrangement on all screen sizes.
Search engine optimization
To optimize the site for search engines I manually created an XML map for the site and adjusted robots.txt file. I also filled all the titles and meta descriptions tags of every page of the site with the key words that would help the site to show on top of Google search results. Despite the fact that the client did not manage to register the site on Google Business at the time of site publication, I still succeeded in getting it to show on the first page of Google search results when parents googled for a nursery in Mortlake.
Good speed performance is important for SEO ranking and that is partly why I hard-coded the site without application of frameworks. As a result, the site received the highest speed rating on GTmetrix.