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Freelance UI/UX/Web Designer and Front-End Developer

Lana Crow

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Web Design

and Web Development

in One Place

My Services

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UI/Web Design

I will create your web design based on your business type, your style and personality. UI design fundamentals such as white space, typography, scale, colour, contrast and visual hierarchy will be applied to enhance your client’s user experience.

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UX Design

I will research your business, your market, your competitors and users, and translate the search results into sitemaps, user flows, mock-ups and prototypes.

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Web Development

I code responsive (mobile-friendly) sites from scratch using HTML, CSS and basic JavaScript, and I use WordPress for creation of dynamic experiences. I will also help you with the technical side of SEO and connect your site to Google Search Console and Analytics.

What I can do for you

UX/UI design icon

UX/UI Design

Translate the results of user research into sitemaps, user flows, mock-ups and prototypes. Apply UI design fundamentals such as white space, typography, scale, color, contrast, alignment and visual hierarchy for smoother and more satisfying user experience.

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Visual and Web Design

Transfer the client's personality and type of business into an aesthetically pleasing and functional design.

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Front-end Development

Build dynamic WordPress sites, as well as responsive (adapted to mobile devices) SEO-friendly sites without framework.

Tech- and Language Skills

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Some examples of my work

UX Design / WordPress

A Spanish quad bike business was losing customers due to its dysfunctional website. Whilst the website had a high SEO ranking, it was too slow to load and sometimes completely failing, which turned customers away. There were other issues which included poor readability, poor page layout, and poor overall design.
(Software: Adobe Photoshop, Illustrator;
CMS: WordPress)

View Case Study
image of UI design project

UI Design / WordPress

This site was designed and developed for a successful marketing consultant in South West London.
The old site was built on Joomla platform, and the client wished to have it re-designed and re-built on WordPress for blogging purposes. She was also looking to reactivate her Google Analytics account and integrate Mailchimp into her contact form.
(Software: Adobe Photoshop, Illustrator;
CMS: WordPress)

View case study

Web Design / Hard-coded front-end development / Search engine optimization

I designed and coded this site for a local preschool nursery. The client asked me to draw some visual elements as she wanted a playful and child-friendly look for her site. She also hoped to have her nursery listed on the first page of Google search results if parents searched for a nursery in Mortlake online. I chose to code the site without a framework using HTML, CSS and Vanilla JavaScript for maximum speed and flexibility.
(Software: Adobe Illustrator, Photoshop)

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Photo editing / Web design / WordPress

This website was built for a construction company in West London. The client originally had a very outdated site that was unsuitable for images' upload. My suggestion was to have a site built on WordPress platform, which was user-friendly enough for a regular portfolio update.
The challenging aspect of the project was the lack of content provided and the quality of images: whilst they reflected a well-performed work, their quality was mediocre at best and needed a few adjustments with Adobe Photoshop.
(Software: Adobe Photoshop, CMS: WordPress)

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Logo Design / Web design / Wordpress

Spanish buggy tours operator had a poor-quality site that did not render well on mobile devices. The client was looking to have the site redesigned and rebuilt on a different platform (they originally used Wix) that would guarantee good rendering on all device sizes.
On top of that I suggested introducing a logo to the site, which the operator was happy with, as they were looking to slowly start building their brand identity.
(Software: Adobe Illustrator, CMS: WordPress)

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Web Design / Prototyping

This design was created for a strong, opinionated artist and photographer who wanted a portfolio site to showcase her work.
To view prototypes for mobile and desktop devices click on the appropriate image. Please bear in mind that this job was design only rather than website development, so please do not expect it to run as a regular website. The prototypes reside in Adobe Cloud and may be slow to respond.
(Software: Adobe XD, Photoshop)

View case study

About me

I am a professional web designer and front-end developer.
I embarked on my designing and coding journey because of the great frustration I felt whilst browsing some websites, and realised I wanted to decode what's behind the surface and understand how user experience can be improved. I completed Web Design and Development Skillcrush online course, followed by a few courses on UI Design, CSS and JavaScript on Scrimba as well as Google Analytics courses to get a better grasp of search engine optimization and ways to track it, and in 2018 moved from consulting to web design and WordPress development at VWA.
I moved to Spain in August 2020, and made freelancing my main occupation. I love helping small businesses: those that have outdated sites that need redesign and refreshment as well as those that start from scratch.
I am a great fan of reiki and meditation and a huge believer in the power of purity of thought.
My mission is to design and build SEO-optimized websites that are incredibly user-friendly and are a joy to browse.

What my clients say

Get in touch

Contact directly

+44 (0)770 444 5536

+34 628 86 45 63

svet.crow@gmail.com

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